After trying to Google to find research analysts for the coffee industry, I gave up. Seems like only financial analysts are available. Maybe D&B or Hoovers have it. Hoovers and D&B are one company now? When did that happen?
Ok, Hoovers did have the industry information.
Beverages|Non-alcoholic Beverages|Coffee and Tea
Now there are other companies like PepsiCo, Coca-Cola, etc. But for the purposes of our analysis, lets chalk up 3 or 4 'relevant' companies.
We'll take a quick look at these companies financials and other information. Now I have to say that the Blue Ocean Strategy book discourages analyzing competition in this way. Telling us that it will lead to Red Ocean strategies of direct competition. But I'm doing this exercise to get a better understanding of the companies involved and to give the reader a bit of a background as well.
More information on the Blue Ocean strategy versus Red Ocean strategy is here.
We'll draw a 'strategy canvas' on these companies (may be not all of them) and try to find 'blue oceans' in this pseudo-category. Starbucks does sell toys and music too. Oh well.
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